LinkedIn is all about connecting, but before we connect, we look for what we have in common.
That’s the key to putting together a profile that jump-starts conversation. Think of your profile
as a way to promote your brand—a professional permalink, a fixed point on the web to
promote your skills, your knowledge, your personality. Brands build trust by using an authentic
voice and telling a credible story. Here are ten tips to help you do the same: